logo: Representing the Swiss symbol of excellence, a square shape with a cross, in the place of Geneva Location. The shape of Switzerland is made of lines that symbolically place the location of Geneva in the center thus forming a company tagline visually - CENTER OF EXCELLENCE.
wordmark: A typeface that defines modern Swiss design - a timeless Helvetica—the very name of which in fact means “Swiss”.
Client
MAXNOVA, SERBIA
CATEGORIES
PRINT, DESIGN, BRANDING
TIMESCALE
2018-2022
Project Link
WORK WITHIN AN AGENCY
SFITS is a multidisciplinary and modular platform designed to simulate real-life conditions and provide a secured and controlled training environment to professionals working in operating rooms.
VISUAL DESIGN
Worked on creating different visuals depending on whether they were intended for companies in the medical industry, hospitals, and clinics or intended for students and doctors undergoing special training.
PRINT DESIGN
Created posters to announce events and training in the center, visuals for eNews, brochures announcing special offers to different users, informational brochures as well as annual reports.
BRANDING
For the purposes of promoting a new service within the Foundation, I created a logo for Sfits Academy. The concept that the client wanted to visually represent is the Center of Excellence, which is also the center's tagline and visually represent the Geneva location within Switzerland.